Website Statistics
Traffic Summary – A high-level overview of the website’s overall activity, including key metrics like unique visitors, page views, hits, and bandwidth. This section helps assess overall website performance.
Audience – Provides insights into the visitors, such as the country, hits and pageviews. It helps understand user engagement and trends over time.
Sources – Indicates where the website traffic is coming from. This may include direct visits, search engines, social media, or referrals from other websites. Understanding traffic sources helps with improving marketing and outreach strategies.
Behaviour – Most Visited Page – Highlights the pages on the website that receive the most traffic. This can help identify popular content and optimize pages for better engagement.
Technology – Operating System – Shows the distribution of visitors based on the operating systems they use (e.g., Windows, macOS, Android, iOS). This information helps ensure the website functions well across different devices.
Date – This column represents the specific date for which the statistics are recorded. It helps track trends and compare traffic patterns over time.
Unique Visitors – The number of distinct users who visit the website on that specific date. Each visitor is counted only once, even if they return multiple times during the day.
Page Views – The total number of pages viewed by all visitors on the given date. This includes multiple views of the same page by the same user.
Average Number of Pages per Visit – This metric calculates the average number of pages viewed per visitor session. It helps measure user engagement and interest in the website’s content.
Bandwidth – The total amount of data transferred between the website and users during their visits. This includes page loads, downloads, and media streaming, measured in megabytes (MB) or gigabytes (GB).
Hits – The total number of requests made to the server. This includes every element loaded on a page (e.g., images, scripts, stylesheets). A single page view can generate multiple hits.